Who we are

Built by Industry Insiders. Designed for Modern Brands.

Founded in 2017 by Steve Satinoff, YMC was created to challenge traditional agency thinking — delivering powerful media solutions without bias or unnecessary overheads.

As the media landscape evolved, so did we.

Today, Your Media Consultants is a collective of experienced specialists working as one integrated team. Each consultant brings deep category expertise — broadcast, outdoor, digital, print — ensuring your strategy is shaped by people who live and breathe their channel.

This isn’t generic planning.
This is senior thinking applied with purpose.

Our Team

Steve Satinoff

Founder & Media Strategist

With 20+ years across major international and local media owners, Steve understands how media really works — on both sides of the deal.

From $100K campaigns to $10M national rollouts, he’s delivered strategy across TV, OOH, cinema, radio, press and digital for clients spanning automotive, tourism, finance, education and more.

His approach is commercially sharp, creatively driven and relentlessly focused on ROI

Recent clients include:
Fiji Airways, Tyrepower, Hyundai Material Handling, Sydney City VW, Air Calin, New Caledonia Tourism, Credit Repair Australia, Octet, Code Camp.


Natalie Sideroudakis

Media Strategist

With deep experience across planning, performance reporting, attribution modelling and budget oversight, Natalie bridges strategy with accountability.

She’s driven by measurable growth — turning insights into action and campaigns into tangible business outcomes.

Zana Kelly

Account Director

A multi-channel specialist with a reputation for calm execution in high-pressure environments.

Zana brings strategic thinking, disciplined project management and a collaborative style that ensures campaigns deliver — on time and on target.

Denis Donati

Digital Lead

With a deep experience working across multiple channels, Den is focused on how to best to develop and embed sustainable and impactful digital media for brands.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!